The Value of Google Result Positioning

This chart shows the percentage of clicks that happen on Page 1 of a Google search.

Google Result Page Rank Average Traffic Share
1st position 32.5%
2nd position 17.6%
3rd position 11.4%
4th position 8.1%
5th position 6.1%
6th position 4.4%
7th position 3.5%
8th position 3.1%
9th position 2.6%
10th position 2.4%